diff --git a/content/shops.json b/content/shops.json
index 57db6fbb9b5..2773200bb0a 100644
--- a/content/shops.json
+++ b/content/shops.json
@@ -1,4 +1,8 @@
 [
+  {
+    "name": "Unser offizieller Shop mit dem Einundzwanzig Magazin",
+    "url": "https://einundzwanzig.shop/"
+  },
   {
     "name": "Copiaro (Einundzwanzig Merch, Little HODLer, Bitcoin Hardware)",
     "url": "https://copiaro.de/einundzwanzig"